New Arrivals

Ivory - Havana Bikini Bottom - Pre Order Ivory - Havana Bikini Bottom - Pre Order Ivory - Havana Bikini Bottom - Pre Order Ivory - Havana Bikini Bottom - Pre Order
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Ivory - Havana Bikini Bottom - Pre Order R 790.00
Ivory - Havana Bikini Top - Pre Order Ivory - Havana Bikini Top - Pre Order Ivory - Havana Bikini Top - Pre Order Ivory - Havana Bikini Top - Pre Order
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Ivory - Havana Bikini Top - Pre Order R 890.00
Ivory - Bella One Piece - Pre Order Ivory - Bella One Piece - Pre Order Ivory - Bella One Piece - Pre Order Ivory - Bella One Piece - Pre Order
XS
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Ivory - Bella One Piece - Pre Order R 1,450.00
Chocolate - Barcelona Dress - Pre Order Chocolate - Barcelona Dress - Pre Order Chocolate - Barcelona Dress - Pre Order Chocolate - Barcelona Dress - Pre Order
XS
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Chocolate - Barcelona Dress - Pre Order R 2,200.00

Designer's Narrative

BeachCult, designed by Joanna Hedley, emphasizes ethical production entirely in South Africa. Featuring artist-designed prints and basics in earthy colors, the collection transitions seamlessly from beachwear to evening attire.

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The Floral Edit

Shop The Floral Edit
Black - Ibiza dress Black - Ibiza dress Black - Ibiza dress Black - Ibiza dress
One size fits all
Black - Ibiza dress R 2,450.00
Palm - Ibiza Dress Palm - Ibiza Dress Palm - Ibiza Dress Palm - Ibiza Dress
One size fits all
Palm - Ibiza Dress R 2,400.00
Wildflower - Ava Top Wildflower - Ava Top
XS/S
M/L
Wildflower - Ava Top R 1,050.00
Butter - Aquarius Dress - Pre Order Butter - Aquarius Dress - Pre Order Butter - Aquarius Dress - Pre Order Butter - Aquarius Dress - Pre Order
XS/S
M/L
Butter - Aquarius Dress - Pre Order R 3,450.00
Sustainably Crafted
Biodegradable Materials
Locally Produced
Socially Responsible
Chocolate - Barcelona Dress - Pre Order
Chocolate - Barcelona Dress - Pre Order
R 2,200.00 View Product
Oyster - Aquarius Dress
Oyster - Aquarius Dress
R 3,450.00 View Product

Shop The Look

Wildflower - Ava Top
Wildflower - Ava Top R 1,050.00
Quick view
Ivory - Fringe Sarong - Pre Order
Ivory - Fringe Sarong - Pre Order R 1,850.00
Quick view
Textured Navy - Venice One Piece
Textured Navy - Venice One Piece R 1,950.00
Quick view
Butter - Ava Skirt - Pre Order
Butter - Ava Skirt - Pre Order R 1,450.00
Quick view
Black - Fringe Sarong - Pre Order
Black - Fringe Sarong - Pre Order R 1,850.00
Quick view
Bamboo - Aquarius Dress
Bamboo - Aquarius Dress R 3,950.00
Quick view

BeachCult Blog

Hello Gorgeous,

Follow along as we share behind-the-scenes moments, style muses, travel diaries, and studio secrets from Cape Town to wherever your barefoot soul may wander.

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