Join the Cult.

BeachCult represents a way of life, a choice of being, and a devotion to beach culture. A window into that irrepressible Cape Town cool.

BeachCult features tailored and bohemian luxe beachwear by designer Joanna Hedley specialising in locally designed prints and handmade in Cape Town by local artisans.

Our bikini's, kaftans, dresses, kimono's and men's tailored shorts are your answer to living the Cape Town lifestyle. Not so much beach clothes, as clothes you can wear to the beach - but smart enough to go for lunch or a drink.